An effective print marketing campaign should involve plenty of planning ahead of time. You need to know exactly what your ad should achieve and then figure out the best way to reach that goal. This is what your graphic artist or copywriter will work with and it is what will make your ad function.
Keep in mind that most ads are not designed to sell, but to get people to remember your brand or to learn more about you. The next time they are in the store, you want your name to pop up when they are looking at the wide variety of products. It’s always a good idea to give a website address where people can find out more about your business, but even this will usually see a low number of people actually checking it out.
Repetition is the key when it comes to getting people to remember you. That’s why you see the same exact ad on television over and over every time you watch a certain show. By making sure your ad gets in front of people on a regular basis, you can rest assured that they will remember your brand when they need something you offer. In general, people need to see an ad 7 times before they will actually act on what they are seeing.
Print advertising may not be as popular with some businesses these days, but it is still a very useful method of promotion. Your best option is to use a combination of both online and print marketing, to reach as many people as possible in as many ways as you can.